Consultant calls on Caribbean to tap into 'Voluntourism'
The Caribbean may be missing an important opportunity by not fully tapping into the growing volunteer tourism or "voluntourism" market, according to veteran community development expert and nonprofit advisor Kwayera Archer-Cunningham. With more than 25 years of experience as a nonprofit leader, Archer-Cunningham, who travels frequently between her Jamaica and New York offices, said many tourists are traveling to the region with a desire to have a positive impact and make a difference in addition to having fun.