Ascott launches Asia’s first Chelsea-themed hotel suites during the famous CFC Jakarta, unveiled by club legend Gary Cahill

2025-12-05T10:27:53+00:00

The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, launched Asia's first Chelsea-themed hotel suites at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta in Indonesia as part of The Famous CFC Jakarta, the third edition of Chelsea's international fan engagement event presented by Ascott.

The unveiling was led by Gary Cahill, former England international and Chelsea club captain. The well-loved club legend was the star of the two-day festivities, held on 29 and 30 November 2025, which featured a range of activities including a fireside chat, fan meet-and-greet, pre-match party and watch party for Chelsea's fixture against Arsenal. Events were hosted at venues across Ascott's flagship properties in the city, such as Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.

The Famous CFC is a global fan experience designed by Chelsea to strengthen its bond with supporters worldwide while fostering collaboration with international partners and brands. As a flagship event in Ascott's second season as Chelsea's Official Hotels Partner, the Jakarta edition reaffirmed the strength of the ongoing partnership between both organisations. Gary Cahill said: "It is amazing to see how Chelsea's global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters.

“Being here in Jakarta and seeing how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge." Dan McEwan, Director of Partnerships at Chelsea Football Club, said: "We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and the shared commitment to bringing the club closer to fans worldwide.

“The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch." Tan Bee Leng, Chief Commercial Officer, Ascott, said: "Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026.

“With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club's passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues."

Ascott officially launched Asia’s first Chelsea-themed hotel suites at two of its properties in Jakarta – Ascott Sudirman Jakarta and Citadines Sudirman Jakarta. The Legend Suite at Ascott Sudirman Jakarta was unveiled by Gary Cahill, former England international and Chelsea club captain, on Saturday, 29 November. Capturing the heart of Chelsea’s story, from the great players to the iconic matches, a newly signed jersey by Gary, was displayed as a final touch as part of the unveiling event.

For the first time in Asia, Chelsea fans can immerse themselves in the club's pride and heritage at two Chelsea-themed hotel suites in Jakarta, Indonesia. Adorned with exquisite Chelsea memorabilia and bespoke fittings, The Legend Suite at Ascott Sudirman Jakarta captures the heart of Chelsea's story, from the great players to the iconic matches that have defined the club. Every corner tells a story, with meticulous attention to detail that reflects the legacy of the Blues. Classy and elegant, the suite offers guests the chance to relive legendary moments while enjoying Ascott's signature blend of understated luxury and arts-inspired hospitality.

At Citadines Sudirman Jakarta,The Bridge Suite delivers the full excitement of match day. From the moment guests walk in, the suite captures the colours, passion and buzz of Stamford Bridge, with Chelsea-themed décor, ambient lighting and enhanced audio-visual elements. This two-bedroom space lets fans, families and friends feel the emotion of a live game, even thousands of miles from London, for a truly immersive Chelsea experience.

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