Hong Kong Tourism Board (HKTB) launched a new ‘Hong Kong Incentive Playbook: Up the Game for Your Team’ campaign with much fanfare, at The Regent Hong Kong, on 24 April 2024.
The campaign curates over 100 new and authentic Hong Kong ideas to inspire and reward incentive groups in response to emerging incentive travel trends. Over 110 agents from Mainland, Southeast Asia, South Korea and India were invited to get exclusive first-hand experiences of Hong Kong's rich and diverse incentive resources.
Dane Cheng, Executive Director of HKTB, shared his excitement, saying: "Last year, Hong Kong welcomed over 1.3 million MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65 per cent.
“This makes the share of M&I the most significant increase among the segments. Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it up a notch, inviting the incentive industry to experience Hong Kong like never before with the city's newest, most authentic, and immersive incentive ideas.
“We are confident that Hong Kong will become the ultimate destination for incentive travel, offering unparalleled experiences for corporations to motivate and reward their teams, and create lasting memories in our city." The ‘Hong Kong Incentive Playbook’ covers over 100 new and unique incentive ideas under five themes: "Arts & Culture", "Wellness & Nature", "Neighbourhoods", Nightlife & Parties" and "Hong Kong Signatures."
Experience Hong Kong's world-class art and cultural scene, create traditional handicrafts, and escape the skyscrapers to immerse oneself in nature. Explore the city's streets and alleys to embrace the blend of old and new urban landscapes.
Enjoy Hong Kong-style day and night entertainment, engage in party activities, and visit iconic attractions. These are just some of the suggestions available in the comprehensive and game-changing guidebook for incentive travel planners to customise exciting itineraries in Hong Kong.
The HKTB has launched a campaign website and themed short videos for the Playbook in English and Chinese. Alongside the campaign launch, the HKTB hosted the largest-ever celebration for over 110 agents from Mainland, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea, and India to recognise their contribution to Hong Kong's tourism and offer them a first-hand experience.
The launch ceremony and celebration were also an extravagant get-together to recognise overseas MICE agents for their contribution to bringing incentive groups to Hong Kong and fostering connections between the local, mainland, and overseas tourism industries.
