IMEX to debut new brand at IMEX Frankfurt 2023
The IMEX team has been working hard behind the scenes for nearly 18 months to design and debut a new visual treatment – a brand refresh – set to go live today (Monday 22 May).
The brand review process was conducted by IMEX’s talented inhouse design team led by Design Manager, Anna Gyseman. Gyseman was a seminal member of the team that launched Grazia magazine into the UK market. As ‘honest critics’ she successfully recruited ex-colleagues Tony Chambers, former Editor and Creative Director of Wallpaper magazine; Suzanne Sykes, award-winning Creative Director, Graphic Designer and Brand Innovator; and Jonathan Clayton-Jones, Creative Director at the Telegraph Group.