Škoda fuels the great British road trip with free holiday getaway for every Kodiaq buyer

Milton Keynes – Škoda has announced a limited time offer in collaboration with Forest Holidays, to celebrate the 10-year anniversary of the Kodiaq.

With every Kodiaq SUV ordered between 8 -17 May 2026, Škoda UK and Forest Holidays will offer customers a free holiday of their choice. A decade on from the launch of the flagship SUV, Škoda and Forest Holidays have teamed up to offer every customer who buys a Kodiaq a free three-day weekend, or four-day weekday holiday at selected sites across the UK*. Forest Holidays will be providing Kodiaq customers a stay in a Silver Birch Lodge** at any of the 10 locations, worth up to £1,100***.

Alongside the offer with Forest Holidays, Škoda will be providing a £750 test drive promotion for customers looking to purchase a Kodiaq, with the amount taken off any deposit put down between the 1 May and 30 June 2026. The offer comes as Škoda reveals 55% of drivers said they would be going on a UK trip in 2026, while more than two thirds of motorists (69%) said they had positive memories of the childhood car they travelled in for road trips. More than half (59%) could recall happy memories with their family, highlighting the UK weather (50%), playing games with family (44%), and long walks (38%) as the most significant recollections.

A third (31%) of drivers said they had a specific music memory, that reminded them of road trips. Among the artists mentioned were The Beatles, Michael Jackson, ABBA, and Westlife, with Cliff Richard’s ‘Summer Holiday’, unsurprisingly, listed among the most cited nostalgic road trip songs. While weather and music carried memories for many drivers, Wales (31%) topped the list of the most recalled holiday destinations, followed closely by Cornwall (29%), Devon (28%), the Lake District (25%), and Yorkshire (21%).

For 2026, the top destinations remained the same with Wales (21%) the leading trip of choice, followed by the Lake District (18%), Yorkshire (16%), Cornwall (16%), and Devon (15%). Drivers also revealed the most important features of a car when going on a road trip with comfortable seats being the top choice, followed by a large boot and good quality speakers. Wireless charging and Cruise Control also featuring highly on the list of items – both features which can be found as standard on all Kodiaq trims.

With the offer from Škoda and Forest Holidays, families will be able to adventure across the UK in their brand new Kodiaq, where they will be able to enjoy a true family SUV, with up-to seven seats, and all of the Simply Clever features which make long drives a breeze.

*Select Forest Holidays locations:

• Ardgartan Argyll
• Blackwood Forest
• Cropton
• Deerpark
• Forest of Dean
• Garwnant
• Keldy
• Sherwood Forest
• Strathyre
• Thorpe Forest

**Silver Birch Lodges include up to four bedrooms, with a maximum of two adults and four children.
*** Restrictions apply during school summer holidays, October half term, Easter break 2027, May Bank Holiday 2027, Christmas 2026 and 2027

Škoda Auto

• is successfully steering through the new decade with the Next Level Škoda Strategy;
• aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products;
• effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region;
• currently offers customers 12 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Elroq, Enyaq, Slavia, Kylaq and Kushaq;
• delivered more than 1,040,000 vehicles to customers worldwide in 2025;
• has been part of the Volkswagen Group, one of the world's most successful car manufacturers, for more than 30 years;
• is part of Brand Group CORE, an organisational merger of the Volkswagen Group's volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands;
• independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands;
• operates three production plants in the Czech Republic; has production capacities in Slovakia, Kazakhstan and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner;
• employs around 40,000 people worldwide and is active in almost 100 markets.