Time for Caribbean tourism to “venture deeper”
St. Kitts’ latest campaign invites travellers “to explore, to learn, and immerse themselves fully in a new experience,” encouraging them to “peel back” the layers and discover something new. In other words: “Venture Deeper”.
As a regional concern, Caribbean tourism can benefit great from adopting a similar mindset. The time is ripe not only to look at building greater resilience into the visitor industry, but also to reorient at least a part of our focus on developing and offering an abundance of fresh, uniquely Caribbean experiences.