Colors: Yellow Color

Mother’s Day in the UK saw the public spend approximately £1.4 Billion in 2025 on gifts and ways to celebrate the day.

With spending projected to increase further this year, Geraldo’s of Largs have analysed Google search data to see which parts of the UK celebrate the day the most. In total, March 2025 saw 42,567,430 searches for Mother’s Day across the UK as a whole, indicating that around 60% of the UK public could take part in the day itself.

Toni Dawson, owner of Geraldo’s shared her thoughts: “Family runs through the core of our business.

“It’s named in honour of my father, and my mother has been here with me every step of the way as it’s grown, so we know how important days like Mother’s Day are to millions of others up and down the country.” Geraldo’s broke the search numbers down to find the areas which had the highest results, comparing them to their population to generate a per capita figure.

Location

Combined Searches

Population

Searches per 1,000 People

England

37,308,440

57,672,000

646.91

Scotland

2,823,830

5,500,000

513.42

Wales

1,598,730

3,187,000

501.64

Northern Ireland

836,430

1,914,000

437.01

England had the highest per capita result of the UK nations, with 646.91 searches per 1000 people. Northern Ireland was the only country where the results sat lower than 1 in every 2 people searching.

When Geraldo’s broke the numbers down further, Birmingham emerged as the West Midland’s Mother’s Day capital, with the highest number of searches per 1000 people in the region.

Coventry and Shropshire came second and third respectively. 

Location

Combined Searches

Population

Searches per 1,000 People

Birmingham

1,225,130

1,154,000

1,061.64

Coventry

247,560

374,000

661.93

Shropshire

217,850

330,000

660.15

Wolverhampton

170,350

261,000

652.68

Staffordshire

572,830

891,000

642.91

“Over 60% of the population looking to celebrate Mother’s Day is a really strong indicator of the relationships we can have with parents, and that we all want to recognise that when it’s there”

“Whether it’s flowers, chocolate, a favourite tipple or something else altogether, there are a million ways to show how much you appreciate them, but the main thing is to let them know that their care, advice, guidance and love has been important to you”

“I know how much my mother has helped me on my journey, and I honestly couldn’t have done it without her, but I also know not everyone is that lucky, so for those who might be missing their mother, or don’t have the relationship you might have hoped for the day can be difficult”

“That’s why in those cases, it’s important to recognise the memories you have of those who aren’t with you, and celebrate them, as well as recognising the many ‘mothers’ that may have helped guide you to where you are today”