• Hundreds of women to take part in a UK-first adventure

    The Women's End2End Relay is a hiking challenge stretching the length of the UK from Lands End to John O'Groats. Women from across the nation will help carry the baton across 2,028km and 3,6970m of elevation, launching on the 17th June 2022 in Land's End and finishing 74 days later in John O'Groats.

  • Hungry Hamilton in search of ‘Magic 8’

    It was a glorious ‘6’ for Lewis Hamilton MBE HonFREng as, despite the disappointment of not taking the chequered flag in Texas, his second place, behind Mercedes-AMG Peronas Motorsport teammate Valtter Bottas, was more than enough to claim yet another Formula One World Champion standing him out as one of the sport’s greatest ever drivers and leaving him tantalizingly one short of equalling the record of Michael Schumacher.

    Having surpassed the record of five F1 Championships, held by Juan Fangio, at 34, Hamilton, undoubtedly one of the greatest drivers in the history of the sport, looks hungry for more – meaning 8 titles and more.

    With his tally of 83 race victories - the second-most of all time – him currently holding the records for the all-time most career points of 3399, the all-time most pole positions (87) and the most grand slams in a season (3), as others would be overwhelmed with that achievement, the unequaled genius from Stevenage in Hertfordshire, is hungry for much more.

    His father, Anthony, emphasized: "As I keep saying to Lewis, 'you're 34 years young rather than 34 years old. As long as you're feeling fit and emotionally you love the sport, you can keep going for as long as you can”.

    “His approach has always been 'if you’re going to do this, you’re going to do this properly', and nothing has changed since then”.

    The Champ himself said: “While I feel like I am mastering F1, there is still more to master, there is more to add and more pieces of the puzzle to complete.

    “There are going to be ups and downs along the way but I feel like I have the best tools to deal with those. I am working on a masterpiece and I haven’t quite finished it yet.”

    With this season’s calendar yet to be completed, Lewis has at least one more year to run on his Mercedes deal, and has already committed to remaining in the sport beyond next year.

  • Hunt, Asher-Smith and Neita to headline the Women's 200m in London

    With less than 100 days to go until the Novuna London Athletics Meet (Saturday 18 July), organisers have confirmed that reigning world silver medallist Amy Hunt will lead the British women’s contingent over 200m alongside highly decorated Novuna GB & NI teammates Dina Asher-Smith - former world champion - and British star Daryll Neita.

  • ICC announce Champions Trophy 2025 fixtures

    It has been announced that India will face Pakistan in Dubai on 23 February as the International Cricket Council have just released the Champions Trophy fixtures.

  • ICC defiant over New York despite India fears

    There are no plans in place to move any T20 World Cup fixtures out of New York despite growing fears over substandard pitches.

  • ICC Women s World Cup to crown a new champion as the Proteas face India

    A new ICC Women’s Cricket World Cup champion will be crowned when South Africa faces India in the ICC Women s World Cup final in Mumbai tomorrow.

  • Icon of world cricket, Dickie Bird, dies

    The world of cricket is in mourning following the news that iconic former cricket umpire Dickie Bird has died.

  • Iconic England legend, Steph Houghton, announces her retirement

    There is one moment among many highlights during Steph Houghton's extraordinary career that helps paint a picture of her as a person.

  • Iconic Jamaica bobsleigh team ready to continue legacy

    Jamaica's iconic bobsleigh team — which inspired the hit film ‘Cool Runnings’ — is set to make its tenth Winter Olympics appearance at Milano Cortina 2026.

  • Iconic Pavilion to be renamed in deal which sees further expansion of the premium ticketing category inside Headingley Stadium

    Seat Unique, the premium ticketing marketplace for live events, has today announced that the iconic Carnegie Pavilion and Media Centre will now be known as the Seat Unique Pavilion, reflecting a new era of exceptional fan experiences at the Headingley Stadium.

    This marks a significant milestone in Seat Unique's partnership with Yorkshire County Cricket Club, which began in 2022 when Seat Unique signed an exclusive 4 year partnership to become the club's Official Online Premium Ticketing and Hospitality Sales Platform. This extended agreement will see the further expansion of the premium ticketing category inside Headingley Stadium, solidifying Seat Unique's commitment to increasing access to even more premium experiences for fans.

  • Icons.com signs exclusive memorabilia contract with 2023 Wimbledon champion, Alcaraz

    Icons Shop Ltd are the exclusive contracted signed memorabilia partner of Carlos Alcaraz, two-time Grand Slam winner, and current Wimbledon men's singles title holder.

  • Ideal Heating Extend For Three More Years

    West Bromwich Albion is delighted to confirm Principal Partner Ideal Heating will proudly adorn the front of the club’s shirts for a further three years. The UK’s largest heating firm became Baggies sponsors in 2018 and the new deal, which runs to the conclusion of the 2023/24 season, will see the partnership extend to a sixth campaign – making it one of the longest commercial relationships in the club’s history.  

    Ideal Heating (formally Ideal Boilers) first agreed a deal with Albion at the start of the 2018/19 season, with the sponsorship taking social media by storm when the now-world-famous “Boilerman” – arguably the most iconic mascot of all time - was unveiled at The Hawthorns. The three-year partnership has gone from strength to strength, with Ideal Heating providing hundreds of tickets to local organisations, as well as merchandise competitions for Baggies fans, and many other successful, supporter-led initiatives.

    Ideal Heating has been at the forefront of designing and manufacturing heating technology here in the UK for more than a century. It’s known and loved by homeowners, business owners and installers alike for its industry-leading product range and its creative marketing and sponsorship activity.

    Formerly known as Ideal Boilers, the rebrand to Ideal Heating in 2020 was designed to better reflect Ideal’s wide range of heating products and solutions. Alongside the rebrand, and as part of its commitment to a low carbon future in the UK, the business launched a specialist environmental division – hence the new green dot on the ‘i’ for Ideal. Simon King, Albion’s Chief Commercial Officer, is delighted to have extended the agreement, having worked closely with the club’s Principal Partner since 2018.

    He said: “Ideal Heating are a brand that continues to grow rapidly and are at the forefront of innovation within their sector. They are a true partner in every sense of the word and it has been quite a journey with them so far, both on and off the pitch. I’m looking forward to seeing our long-standing relationship with Ideal Heating continue to flourish and we will strive to build on the fantastic results our partnership has already delivered.”

    Chief Executive of Ideal Heating, Shaun Edwards, added: “We take our role as Principal Sponsor very seriously, but we also like to have a good time – which is why we get on so well with West Brom and its fans. Our legendary Boilerman character was born at The Hawthorns three years ago, and is now centre stage in all of our TV ads and installer materials.

    “As well as being a part of the team’s success over the past few seasons, we’ve loved getting to know local people, and will continue to focus on our charity and community work throughout this next term. We’re incredibly excited to be back for another three years, and look forward to building on everything we’ve already achieved with the club.”

    Ideal Heating’s new logo is already in place at The Hawthorns and will feature on club shirts for the 2021/22 season.

  • Ifab set to trial blue cards to sin-bin footballers

    Football's lawmakers are set to trial sin-binning players and issuing blue cards in the game - where player would spend 10 minutes in the technical area after being given the card by a referee.

  • IFR regime to shut out rogue owners and promote sound investment in football

    The IFR (Independent Football Regulator) has today set out plans to raise the bar on owners and directors of football clubs, as it launches its proposed Owners, Directors and Senior Executives (ODSE) test. 

  • IMG ARENA nets data and streaming partnership with British Basketball League

    IMG ARENA, a leading sports data business for the betting, media and professional sectors, has secured the exclusive worldwide betting data and streaming rights for British Basketball League (BBL).

    The multi-year deal includes BBL’s domestic UK betting streaming rights and marks the first time that the data and streaming rights have been packaged together. It covers the 10 franchise-strong BBL Championship, its end-of-season BBL Play-offs, and knockout competitions, the BBL Cup and BBL Trophy.

  • Immingham play park to be transformed with basketball hoops, football pitch and floodlights

    There are plans for Roval Drive in Immingham to be enhanced as an area for the community to enjoy thanks to recent grant funding secured by North East Lincolnshire Council and Immingham Town Council.

  • Imo State hosts ESPN’s Chiney Ogwumike to unveil her foundation for girls in sports

    The Imo State Governor, Senator Hope Uzodimma, on Monday, warmly received Imo-born American basketball player and ESPN host, Chiney Ogwumike, who visited the State to launch her foundation dedicated to empowering the girl-child through sports.

  • Inaugural AlUla Falcon cup celebrates nine days of spectacular heritage sports and record-breaking prizes

    After nine days of thrilling aerial action and hotly-debated beauty contests featuring perfectly groomed birds of prey, the first-ever AlUla Falcon Cup has come to an end.

  • Inaugural Commonwealth Esports Championships set for Birmingham

    The inaugural Commonwealth Esports Championships and Commonwealth Esports Forum will be staged in Birmingham, England this summer. The Championships is a tangible result of the Strategic Partnership between the Global Esports Federation and the Commonwealth Games Federationannounced in May 2020.

    The new competition in Birmingham will be supported by the British Esports Association, the not-for-profit national body established in 2016 to promote esports in the UK, increase its level of awareness, improve standards and inspire future talent.

  • Inaugural FT Nikkei UK Ekiden race takes place in Thames Valley

    The inaugural FT Nikkei UK Ekiden was held on Monday, bringing the spirit of Japanese relay racing to the UK for the first time ever in an official capacity.