As Liverpool prepares to bid farewell to one of its adopted sons, selected Merseyside pubs and bars will have stocks of limited edition ERDINGER Weissbier glasses for fans to claim through a collector promotion.
The distinctive glasses feature an image of the inimitable Jürgen Klopp and are expected to be popular amongst both beer lovers and Jürgen's fans. Jürgen Klopp was named as ambassador for the German wheat beer brewery in March 2020 and has since starred in a series of adverts for ERDINGER Weissbier filmed in Liverpool.
In them, he was seen giving instructions to bar staff that they should 'Never skim an ERDINGER' as they served his beer, and to not forget 'The Best Bit'. Now his face appears on the pint glass alongside a phrase taken from his first press conference - 'from doubters to believers'.
Peter Gowans, ERDINGER UK Country Manager commented: “Jürgen Klopp has been a great ambassador for football and the City of Liverpool as well as for ERDINGER Weissbräu, and we have had the pleasure of working alongside many people in the local area who we know are big fans of his.
“This limited edition glass will therefore only be available in pubs and bars across Liverpool and the Merseyside area to give those who are now believers their own piece of Jürgen memorabilia. They are only available in selected venues where ERDINGER Weissbier is sold on draught, though, so we suggest that anyone who wants to claim one checks availability with their local pub or bar.”
To get hold of one of the glasses, fans should ask a member of staff for an ERDINGER collector card and start collecting stickers to complete the card. One sticker will be given for every pint or 500ml bottle of ERDINGER Weissbier purchased before 31st May, with six stickers required to claim a glass, whilst stocks last.
“The characteristic shape of the ERDINGER Weissbier glasses helps to ensure that a glass of ERDINGER's classic wheat beer is enjoyed to its full potential, with the curved shape ensuring it enters the mouth behind the tip of the tongue, and the bulbous top helping to concentrate the foam head” added Peter Gowans.
“That attention to detail illustrates ERDINGER's uncompromising focus on quality and enjoyment that mirrors Jürgen's own approach to pursuing excellence within a balanced lifestyle. This glass is therefore a fitting way to honour all that he has achieved in the last nine years.”
To ensure responsible drinking, only one sticker will be given per person per day up to a maximum of four per week and full terms and conditions are available at https://uk.erdinger.de/believers.
