CHERY UK launched in the capital as brand confirms full line-up of SUVs
CHERY, one of the world’s leading automotive manufacturers, has officially launched in the UK, with a landmark event in London unveiling its full line-up of SUVs for British customers.
Marking the start of a major new chapter in the brand’s global expansion, CHERY confirmed that its UK operations will focus on delivering a comprehensive range of modern, stylish, and technologically advanced SUVs tailored to British drivers, with plans to open a UK R&D centre in the near future. Leveraging the success of sister brand house OMODA&JAECOO UK – which achieved a market share of 2.71%* just 12 months after OMODA UK’s launch, and seven months after JAECOO UK was established – CHERY confirmed it will initially open with 25 direct-to-consumer franchised dealerships, with plans to expand to 100 by 2026.
The launch event, which featured evening entertainment from DJ Reggie Yates and street dance troupe Flawless, also saw the OEM showcase the CHERY TIGGO 7 and TIGGO 8 in pure ICE and Super Hybrid form, alongside two new models confirmed for the UK in the next six months: the CHERY TIGGO 9 and CHERY TIGGO 4, which bookend the family of vehicles and complete the full SUV line-up. CHERY, derived from ‘cheery’, offered a range of engaging activations during the evening’s festivities to celebrate its global achievements -from being the first Chinese OEM to develop its own powertrains and chassis’, to holding the title of China’s largest vehicle exporter for 22 consecutive years.
Gary Lan, CEO of CHERY UK, said: “The UK is a crucial market for CHERY, and today marks the beginning of an exciting journey for us here.
“We’re bringing a dynamic range of vehicles that combine advanced technology, safety, and innovative features – all at an accessible price point. With our full SUV line-up now confirmed, we’re ready to establish CHERY as a clever, confident and happy choice for UK households.”
Engineered for the UK market, all CHERY UK cars are developed at Chery International’s Frankfurt-based centre, designed to meet the highest European standards of performance, reliability, and safety. Plans are also in place for a UK-focused R&D hub in the near future to support the brand house’s long-term growth. From the outset, CHERY UK has prioritised repairability, security, and insurer confidence. In partnership with Thatcham Research, the brand has ensured UK insurers have full confidence in parts availability, repair provisions, and vehicle security features.
DHL manages the supply and logistics of parts across the UK, guaranteeing fast, hassle-free deliveries in as little as 24 hours. Every CHERY UK vehicle is supported by its comprehensive 7-year warranty and aftermarket care, supported by full RAC roadside assistance for the first 3 years, subject to annual servicing terms and conditions.
Pricing for the CHERY TIGGO is £24,995 OTR** for the 1.6-litre TDGI and £29,995 OTR** for the Super Hybrid. Meanwhile the seven-seater CHERY TIGGO 8 is priced from £28,545 OTR** for the 1.6-litre TDGI and from £33,545 OTR** for the Super Hybrid. More details about CHERY UK’s network of franchised dealers will be available soon, many of which already represent OMODA&JAECOO in the UK.
* SMMT data from July, live August 2025
** All prices correct at time of writing, August 2025.
CHERY TIGGO is a CHERY model line synonymous with practicality, intelligence and global progress – a family of vehicles shaped by innovation and designed for the real world. Built on years of engineering excellence, the CHERY TIGGO family of vehicles combine contemporary design with class-leading space, performance, and value, appealing to a broad range of customers across generations.
The name CHERY TIGGO reflects a spirit of togetherness and momentum – a global SUV line that has earned the trust of over 3 million drivers in more than 80 countries. Each model is developed with a focus on comfort, safety and smart technology, making advanced features accessible to everyday families and urban explorers alike.
As part of Chery Holding Group, which entered the 2024 Fortune Global 500 list in 385th position with revenues of $39.1 billion, CHERY UK benefits from world-class R&D, global manufacturing standards and a robust supply chain. With a reputation built over two decades, CHERY is now entering a bold new phase of international growth, bringing intelligent, stylish and capable SUVs to drivers around the world – including the UK.
Together with OMODA and JAECOO, CHERY UK is part of one of the fastest-growing global automotive alliances, committed to sustainable mobility, advanced design, and future-ready technology. For more information, see the CHERY UK website.