At CinemaCon, the international trade show for the exhibition industry, CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies, and the premiere cinema chain in Jamaica, Palace Amusement, have just announced their newly established agreement to open the first ever 4DX auditorium on the island.
This also marks the first premium film format offered anywhere in the country. The effects-enhancing 4DX theatre is expected to open by May at Palace Amusement's flagship location Carib 5 in Kingston. 4DX tests traditional movie-going boundaries through a multi-sensory experience that incorporates motion-based seating synchronized with more than 21 different effects.
4DX connects audiences with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Don Savant, President & CEO, CJ 4DPLEX America, stated, "We're thrilled to embark on this exciting business venture with Palace Amusement.
“We look forward to working closely with them to elevate the cinematic experience for audiences in Jamaica and deliver exceptional differentiated premium entertainment." CEO of Palace Amusement, Douglas Graham, said: “Palace Amusement has always been on the cutting-edge of technology and dedicated to bringing the best experiences to the island. We are delighted to join CJ 4DPLEX and their state-of-the-art 4DX.
“We are sure that the Jamaican movie-goers will love the multi-sensory premium format." Samuel Real, Sr. Vice President Sales and Operations, Latin America at CJ 4DPLEX America, added: “Having worked with Douglas Graham for over 25 years, I'm aware of Palace Amusement's commitment to the film industry. Bringing 4DX to the island is a natural and great complement to their current offerings."
This new partnership arrangement paves the way for the potential expansion of CJ 4DPLEX premium formats on the island, including ScreenX, which reimagines the way movies are experienced. The revolutionary format seamlessly extends the screens onto the surrounding walls of the auditorium, delivering a 270-degree panoramic viewing adventure.
Through its unique presentation of key scenes and exclusive elements, ScreenX immerses audiences in an unparalleled visual environment.
