Broadcaster DAZN has said that it has removed the paywall from all live women's football matches on the platform, to help promote the women's game.
Its New Deal for Women's Football campaign has been introduced to help boost investment and make the women's game financially sustainable. The Women's Champions League is among the competitions to become free to air.
"The women's game has significant commercial potential," said DAZN's co-CEO of women's sport, Hannah Brown. The New Deal campaign is calling for clubs, sponsors, media and broadcasters and rights holders to get involved and "come together to build a major global commercial sport".
She went on: “Without that, a golden opportunity to accelerate growth is lost”. As well as the Women's Champions League, which English club Chelsea are still in, top-flight matches in Spain, Germany, France, Italy and Saudi Arabia are among those to be broadcast for free.
Esmeralda Negron, co-CEO of women's sport at DAZN, added: "We are committed to fostering and cultivating fandom for women's football. Women's football needs investment to realise its potential - developing a first-party relationship with fans across all demographics to scale its audience and become commercially viable".
