Retail expert says O2 and VirginMedia EU roaming charges pledge could see jump in users switching
Birmingham City University retail expert and political commentator Associate Professor Steve McCabe has said that the announcement from telecommunications giants O2 and VirginMedia that EU roaming fees will be waived for UK customers in Europe is ‘welcome’ in the current cost of living crisis, and could lead to businesses and those able to afford breaks in Europe switching providers in significant numbers.