From the shimmering shores of Muscat to the windswept dunes of Wahiba Sands and the breathtaking heights of Jabal Akhdar, the #OmanDiscoveryEdit educational fam trip explored a destination ready to impress even the most seasoned planner.

For event planners seeking a destination that blends world-class hospitality with authenticity, natural beauty and tranquillity, Oman is fast emerging as the Arabian Peninsula’s hidden gem. With its unspoilt coastlines, cinematic desertscapes and rugged mountain ranges, this Middle Eastern treasure offers an experience that feels both adventurous and deeply grounding - an irresistible proposition for incentive travel and exclusive events.

Touching down at Muscat International Airport after a smooth overnight flight from Heathrow, the #OmanDiscoveryEdit delegates were whisked straight to The Chedi Muscat, a five-star sanctuary in the heart of the capital. With its minimalist architecture, tranquil courtyards and Arabian elegance, The Chedi sets the tone for luxury in Oman.

It offers 158 rooms and suites, six restaurants, three stunning swimming pools (including the region’s longest), and a serene spa that exudes understated sophistication - ideal for incentive stays or executive retreats. After breakfast, it was straight to the coast for a luxury speedboat excursion, complete with snorkelling among turtles and tropical fish.

The crystal-clear waters, framed by ochre cliffs and endless blue skies, were a serene start to the adventure. A sunset cocktail on the hotel terrace followed by a sumptuous dinner in The Restaurant sealed the first evening - Omani hospitality shining through in generous, flavourful dishes and warm service.

Oman’s wadis - dry riverbeds that fill with turquoise pools after rainfall - are among its most beautiful natural attractions. Our group travelled to Wadi Tiwi, one of the country’s most impressive canyons, to swim, scramble and trek through its dramatic landscapes.

Guided safely through streams and rock formations, delegates found the experience both invigorating and team building-friendly - a ready-made opportunity for small-group challenges or leadership activities in nature. After a private seaside lunch, it was time to swap turquoise pools for golden dunes.

A convoy of 4x4s carried us deep into the desert, where a spot of high-octane dune bashing offered an adrenaline-fuelled thrill before arriving at the evening’s destination: Magic Camps Wahiba Sands.